Secrets Of Viral Email Marketing
Updated: Mar 5
Make viral emails without a large audience. Sounds too good to be true? Not if you use the strategies we're about to share.
No, nobody can predict viral campaigns all the time. But you can increase your chances dramatically doing what's best for the reader.
You'll learn how to maximize your traffic, open-rates, and shares. The opportunity is already waiting for you. You only need to learn how to create it.
Viral Email Marketing 101
No marketer wants their website to have no traffic. And that's the first trap of email marketing. You want to reach out to as many people as possible.
Viral email isn't something you can force. It doesn't have to happen even if you do everything right. Some of the biggest influencers still don't know how this method works.
Everything starts at relevance, not traffic. The essence of viral marketing is the reason to share your content. What could that be?
a. Overdeliver value
People like getting things for free. If you make a deal, such as giveaways and limited promotions, people may want to share it.
Remember, it also has to be valuable, not only low-cost. Think of something you could share that could help millions of people to solve their problems.
b. Related stories
The key to reaching millions is to tell a story anybody can relate to. Create a down-to-earth message that can get immediately. For better results, you can add emotions like curiosity.
However, your efficiency decreases as you target your audience. It may be fine for traffic, but not so great for conversions.
c. The email format
Now that people can relate to your story, how easy is it to read. The best emails use to be short and simple.
Imagine you get an email from a stranger. If it looks too complex or generic, you're going to click away. If you craft it with Clickfunnels, however, it's much easier to avoid.
As a default, emails aren't designed to sell. If you want to focus your campaigns on your business, use an autoresponder, such as ClickFunnels Actionetics.
ClickFunnels For Viral Email Marketing
With ClickFunnels, you can quickly plan your marketing moves. There's a funnel builder, an email sequence editor, and you can connect any other app.
When creating viral content, it's an advantage to have all your tools in one place. ClickFunnels automates everything, so you barely need any other app to run your business.
Best of all, ClickFunnel pages are simple. Their templates only include designs with proven success.
3 Ways To Viralize Your Emails
How can you make your next email become a marketing superstar? Right now, people are looking at viral content. If you understand how to use it in your favor, you can get that traffic.
#1 Use online trends
With enough creativity, you can bring an unrelated topic to your sector. Economy news? New tech? An international event? Find what's hot and use it on your headlines to draw attention. For example:
"Six Things Chiropractors Learned From The Cybertruck Event"
Some trends are global. Others base on interests and demographics.
#2 Influencer marketing
Some people have contact lists that marketers will never be able to create. But it doesn't mean you cannot leverage it. What if you could borrow those followers?
Find an influencer who relates to your brand. Offer them to share your product for some form of reward. You could 10X your traffic overnight and create our own trend.
Even better, it costs less than paid traffic. You can test many figures at the same time and work long-term with whoever performs better.
Influencers can kick-start your marketing. But there's nothing better than having customers spreading the word.
#3 Trendy Ads
These strategies aren't new. Every day, marketers use the news to boost their brands. They launch campaigns so that people relate to their content.
Reality is advertisers don't know what's going on. No matter how you plan it, ad performance is always uncertain. In essence, marketers test ideas until they find a copy that breaks every record.
Some online sites rank these ads by engagement and shares. You could look at today's top 10, study them, and steal their ideas. Who knows? If it works for them, you may get a similar result.
The Bottom Line
Viral emails aren't easy to plan, yet they appear every day. Use multiple traffic tactics and make your content worth sharing.
Viral emails are a bit different than social virtualization. You could use the second method to get the traffic and then convert it to email. One thing for sure is, the more you test, the closer you are to your perfect campaign.
Are you interested in building your own viral email marketing campaign?
We have put together a free package of clickfunnels bonuses to go along with a complementary free 14 day trial to help you start building your own viral email campaigns
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